What GSM actually means GSM stands for grams per square metre — literally how much one square metre of that paper weighs. Standard photocopy paper is 70–80 GSM. The moment you cross 250 GSM, paper stops folding under its own weight and starts feeling like 'card'.
In visiting cards, the market standard in India is 300 GSM art card. It is what 80% of local print shops hand you by default. It's fine — but 'fine' is exactly why most cards get thrown away.
300 GSM — the budget workhorse At roughly ₹1.99–₹2.50 per card in 500+ quantity, 300 GSM art card with gloss or matte lamination is the cheapest professional option. It resists bending in a wallet and takes colour well on offset.
Choose it when: you distribute cards in high volume (real estate, delivery services, shop counters), when cost per card matters more than feel, or when cards are stapled to bills and invoices.
350 GSM — the sweet spot we recommend most For about 20–30 paise more per card, 350 GSM adds noticeable stiffness. With matte lamination and rounded corners it feels genuinely premium without premium pricing. This is our best-selling configuration by far — around 60% of all card orders.
Choose it when: you're a consultant, doctor, CA, boutique owner or anyone whose card is part of a first impression that should last beyond the meeting.
600 GSM & specialty stocks — statement cards 600 GSM is two 300 GSM sheets bonded — the card literally doesn't bend. Add sandwich colour edges, foil stamping or letterpress and you're in luxury territory: ₹6–₹15 per card. Textured cotton stocks and black suede boards also live here.
Choose it when: you close deals where perceived value matters — architects, wedding planners, jewellers, premium salons. One retained card that gets a callback pays for the entire box.
Our honest recommendation If you're unsure: 350 GSM, matte lamination, rounded corners, 500 quantity. It's ₹1,050 well spent. Order 100 first if you want to feel it — we print minimums without judgement.
Whatever you pick, we always send a free digital proof and check your file's bleed, margins and phone numbers before printing. Wrong numbers on 1,000 cards help nobody.